Waterstock is an interactive music and arts festival that promotes a DIY attitude toward water conservation by encouraging behavioral change through gamification. We are not simply a concert for a cause or just another music and arts festival to boost awareness. We want to see you change your behaviors toward water to maintain our stock. Not only are we innovative, we want you to innovate with us. The art and music festival is:

Aesthetically and sonically exciting, featuring DIY water-saving solutions combined with live music and performance, public and interactive art.
Gamified to let you see your own and others’ impact on our water supply.
Participatory to let you showcase your stock in our water’s future.

Project was funded by the National Science Foundation of the United States of America.

Created the website and wrote the copy for the gamified music and arts festival.

Wrote the copy for the “Waterstock” game and worked closely with the designer to develop the strategy behind the game to match the festival’s focus on water conservation.

Created infographics with photography and copy to teach about water conservation and fashion.

Conceptualized an art installation “The Last Water Balloon” and worked with the Waterstock team to install it at an event in front of the San Diego Museum of Art. Created the tagline for the project to promote water conservation.

Conceptualized and implemented “You will see me change…” campaign for University of California San Diego’s campus for Recess.

Conceptualized and implemented “What is Water…” campaign for University of California San Diego’s campus for Recess, City of San Diego’s Startup Week and more. Again, to promote water conservation.